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Tips to Increase Your Pet Food Sales

By Silvia Gituto on Apr 29, 2021
Tips to Increase Your Pet Food Sales

For any business to be successful, quality products are key. You can increase sales by partnering with a company like Avantis that produces good quality pet food products.

Provide Quality Products

For any business to be successful, quality products are key. You can increase sales by partnering with a company like Avantis that produces good quality pet food products. 

 

Ensure that you provide your customers with products like the Petcool range of pet food. This pet food brand by Avantis has fun, durable, catchy and memorable packaging. You should also offer a variety of products that are mindful of pets' age, health, size and health condition.

 

Do your products satisfy customer needs, expectations and requirements?

Do they possess quality characteristics, physical and functional characteristics such as weight, shape, speed, capacity, reliability, portability and taste?

 

Blogging

Aristotle taught us that persuasive storytelling needs: pathos - emotional connection; ethos - credibility; logos - logic; and kairos - timing.

Nobody likes to feel like they are being sold to or preached at. Storytelling is a great way to convey a message without coming across as a brand blasting out marketing messages. Storytelling is a very powerful way for you to cut through the digital noise and instead engage in meaningful interactions with prospective or existing customers. 

Content on the internet is powerful and it attracts organic links and these transform into increased sales. 

First, consistently create great blog content with the aim to: -

  1. Educate

  2. Add value

  3. Solve a problem


Once you have great blog content, potential pet food clients will want to refer to it and this will attract people to your website. Make sure that your website is consistently flowing with the type of fresh, relevant and educational information your customers are looking for, then watch the dollars rake in!

A Powerful Online Presence

 


Today, there is an increase in the number of consumers who buy products and services online. As a result, more and more companies globally are now resorting to internet marketing to connect with their customers and advertise their products and services. This sets them apart from their competitors and it helps them to increase their profit margins

Using the internet as a marketing tool is a quick and easy way to spread the word and increase your pet food sales so as a business owner in this century, you MUST have a strong presence online. At the very least, you should have an Instagram, Twitter, LinkedIn and Facebook account.

A strong online presence should seek to: -

  1. Place you as an authority in your field

  2. Set the tone and personality of your brand

  3. Provide value, relatability and authenticity

  4. Be consistent in offering up-to-date information in your field

  5. Humanize you and make you relatable and believable


You're probably wondering where on earth you are supposed to find the time or personnel to handle your digital marketing. The best thing would be to hire a social media and content expert like wittycontentwriters.com. As they handle your brand's content and online message in your voice, you can go on with the day to day of running your business.

 

If social media is what people use to express their personal brand, the things they value, stand for and love; then it makes total sense for your business to act more like your target market by developing, presenting and expressing your brand's personality in your own voice.

 

When someone follows, likes or comments on your social media platforms, they are virtually declaring their interest or appreciation for you. It's a clear indicator that your brand in some way represents or reflects their preference, values, tastes, quality and personality.


A follow, like, photo, share, video or comment about your company gets the credibility that comes from someone outside your company appreciating and relating to the experience you created or service you provided - and sharing it with others. Engage your audience by asking them, while tagging your brand, to show in pictures or video how your brand has enhanced their life.

 

When you know who you are and what you stand for (Unique Selling Proposition), you can as if you were a person and create posts with that 

Email Bursts and Texts Specials. 

 

Modern forms of client education and communication are necessary practices for successful sales. Using texting and eNewsletters is key to your success. Collecting and harvesting emails, cell phone numbers and other relevant client info from EVERY client is a must! Simply engage a marketing strategy expert to see which avenues work best for your demography and location.

 

Video Promotions

 


It is said that 85% of information enters the brain through the eyes. Fail to stimulate the eyes, and the brain tunes out.Stimulate the eyes, and you're on the brink of a love affair… .or in this case a sale!

Almost everyone can take a picture or video with their smartphone. Once you receive your stock or perfect your display or both, take some pictures and videos. You can use these on your social media platforms to make your business seem more real and relatable. It's a cheaper way to reach those in faraway markets too. 

 

Where possible, ask your clients or social media community to take cute videos of their pets eating the foods they purchase from you. Request them to strategically place the bag or tin of pet food close to their feeding pet. These turn into very powerful "video testimonials." They speak louder than how you as a company can. They build trust and confidence in your products and your business.

 

If your business allows, you can go a step further and play them on a screen in your lobby. You can also repurpose them for your website and social media platforms. What an inexpensive, creative and entertaining way to showcase your products being consumed by thousands out there! 

Avantis is one of the best pet food manufacturers and distributors. We offer both premium and economy pet food brands- Pure, Comet, Avantispet and Comet- that provide complete nutrition and a balanced diet to pets. Feel free to reach us to see what we have to offer. Talk to us today!