There are hundreds of pet food companies out there. Some big and some small. However, it is important as a pet food retailer or wholesaler, to purchase pet food that increases your chances of business growth. Choose to partner with a pet food production company that considers the type of packaging suitable for your geographical location, your market and customers.

Packaging has a huge impact on a buyer's purchasing decision. Recent studies have shown that it takes customers only seven seconds to make a decision on whether they are interested in purchasing your product or not; a decision that is greatly influenced by packaging, among other aspects. 

The right packaging, therefore, can increase sales, just like eye-catching colors or a uniquely shaped container is an excellent way to ensure that your product stands out amongst the sea of ​​many competing pet food products in the market. Before purchasing consider shape, size and color that will appeal to your customers

Product packaging draws attention

Like any other goods in the market, pet food brands often sell more products because of the product packaging they use. Picture a customer standing in the dog food section of your store surrounded by many different brands trying to figure out which one to buy. Product packaging is the first thing that will grab hence highlighting a product's value, often creating more sales because of the attention it receives.

Product packaging protects products

Pet food production companies spend valuable money and time on research and development for their product brands. At Avantis, for example, we spend valuable resources on marketing to identify the best ways to advertise our products to our most likely customers. We invest more in the packaging we use to protect our products because damage can occur during shipping, while in the stores, and throughout normal consumer use. This is because we understand that there aren't many purchasing experiences that are more frustrating than making a purchase, only to have it become damaged due to packaging. Because we have partners globally, we also put into consideration the weather in their countries; humidity, cold or excessive heat.

Product packaging reflects quality 

The quality, integrity and legitimacy of products are generally portrayed in the quality of the pet food packaging. If the packaging was a plain paper bag, customers would not be confident in purchasing it, especially if they are first time users of a product. They would question its quality, integrity, and legitimacy, then choose an alternative pet food option. However, when pet food product packaging is of good integrity, attractive and communicates a believable value proposition to customers, the product is more likely to sell more.

Product packaging reports prospective buyers

Consumers generally appreciate companies that have “clean labels” that clearly give valuable information and facts about the pet food products they are considering buying. Trustworthy, precise information is helpful, and awareness of the ingredients and components of the pet food that they are buying helps pet parents feel more confident in their purchase.

There are hundreds of pet food companies out there. Some big and some small. However, it is important as a pet food retailer or wholesaler, to purchase pet food that increases your chances of business growth. Choose to partner with a pet food production company that considers the type of packaging suitable for your geographical location, your market and customers.

At Avantis, we pour a great deal of thought, time and resources towards the packaging of our range of products. This ensures both your and our success in a fast-growing industry.

Are you interested in becoming a partner? Talk to us today!